Roy-Insurance-Agency.-Photo-CC-by-Barbara-Wells-on-Flickr

Getting past the quote stage

Photo (CC) by Barbara Wells on Flickr.

Photo (CC) by Barbara Wells on Flickr.

Ever have this problem: a potential customer says they’d like to buy from you. They even request a quote. But after you send that quote, you never hear back from them?

A person working at an insurance agency told me about this one. I suggested that people really did want to buy from her, but they were afraid of making a mistake. Maybe they did not know enough to make a good decision so they were afraid of making a mistake.

Why not remove some of that fear by sharing information that helps the customer avoid mistakes. Send them an article, How to tell if you’re paying for too much car insurance. Or, The top 10 mistakes in buying car insurance and how to avoid them. Or, how to read your current insurance policy and tell what it really means.

How have you helped customers move forward?

New here? Take the Guided Tour. Like what you see? Get our updates.

Entrepreneurship Blogs

default

5 Business Trends to Reflect on in 2016

5 Business Trends to Reflect on in 2016

Get inspired! Subscribe to IESE’s YouTube Channel:
http://bit.ly/IESEyoutube

http://www.iese.edu/

U.S. interest rates are expected to rise, reversing some capital flows and slowing the growth of certain emerging economies in 2016. Five IESE professors indicate five key trends that will directly impact businesses in the months ahead: transparency, the sharing economy, cultural intelligence and millennials as customers join rising rates to make for an interesting new year.
Video Rating: / 5

The digital landscape is constantly evolving and it’s invaluable to know trends before they happen. Being on the cutting edge of technology, marketing, social media, and beyond is vital to staying not only current, but ahead of the curve. Here’s your chance to get ahead!

–Future Trends–
Day 1: The Customer Journey
Day 2: The Rise of Influencer Marketing
Day 3: The Importance of Email Marketing
Day 4: Boardroom Diversity
Day 5: Crowdsourcing Content
Day 6: Rise in Video Advertising
Day 7: Manufacturing as a Service
Day 8: Wearable Tech
Day 9: Dark Traffic
Day 10; Rise in Virtual Reality
Day 11: Rise in Training & Education
Day 12: Digital Equity

Shama Hyder brings you awesome content on marketing and the world around it. The only channel on YouTube completely dedicated to marketing, we go in for the deep dive, while making marketing fun!

–Connect with Shama–
Facebook: https://www.facebook.com/ShamaHyderPage
Twitter: https://twitter.com/Shama
Instagram: https://instagram.com/shamahyder/
Linked in: http://www.linkedin.com/in/shamahyder
Google Plus: http://www.plus.google.com/+ShamaHyder

Use Accounting to Identify Business Trends

For any small business, accounting is a critical aspect which needs to be considered right from the very start, and used as a powerful tool to help monitor business trends at regular intervals. All too often beginner entrepreneurs embark on a new business venture, excited by the prospect of shiny new business cards, a flash new website and a slick new name, but overlook the fact that at heart, any successful business needs good, solid accounting practices.

However, there’s no need to be anxious about maintaining accurate financial statements of your business’s cash flow. Contrary to popular belief, you do not need to be a monetary genius or have a university degree in order to balance the books. It may well be that in the early days of your small business you have very simple records which need little maintenance… even a spreadsheet will suffice. But even in the larger businesses the maths is pretty much the same. You simply need to know how much is coming in, how much is owed and how much you’ve spent. If you can grasp these three concepts, then you’re well on the way to coping with your accounts.

Of course, if you’re taking other things into account like credit loans and wages then you may find these figures needing to be adjusted, but essentially it’s nothing much more than a pocket calculator and a few minutes can achieve. By all means, employ an accountant, but in most cases this will be either unnecessary or just not financially viable. For a small business, a bookkeeper may be a better option, but it’s also worth investigating the many free accounting software packages available on the internet.

But remember – don’t put this off. You may think that it’s more important to grow the business, design the brand, the products and services, promote it and get the name out there before worrying about the finances. However this will only breed problems for the future. Start proper book keeping immediately and find some accountancy software to use.

However, there is more that keeping regular accounts can do for your business besides showing profit and loss. By analyzing your accounts at the end of each month, it is possible to extrapolate data which suggests trends or patterns. These may, in turn, help you to establish directions, in which the business can be turned to make more profit, adapt its marketing or push in new way. By checking your figures at regular intervals you can identify clients who don’t pay on time, clients who always pay on time, jobs which take in most money, jobs which make very little profits and products or services which are becoming more popular.

Sometimes in the busy day to day rush of keeping the business running, getting the products delivered or the services provided, it can be difficult to stand back and view your business more objectively, understanding how it may be changing, the way in which it is being used and possible ways in which it may be turned to make more profit or work more economically. However, doing this regularly is an excellent idea, because you can pick up on trends very quickly.

Checking your accounting records every day, or even every week, may not provide enough information to reveal a trend. Similarly, looking back over a whole year means that any trends will be drowned by the overwhelming amount of data. But monthly and quarterly accounting checks and statements can certainly produce patterns and reveal a good deal about the viability of your business. They will also help you to implement changes so that by the end of the year you are in a much stronger position, and more aware of the direction your business is taking.